This might be unlike the majority, but because I had a full-time job and managed CBL on the side/weekends for so long, I just blogged about whatever I wanted to until brands started reaching out. I have actually wanted to start a You Tube channel for years but haven’t had the bandwidth as a team of one, so when Snapchat/Insta stories came out I was like, jackpot!! I put so much less pressure on myself and I think the bar across the board just wasn’t as high.
As I’ve been doing this longer, I’ve tried to expand to more home décor, travel and personal content that isn’t just fashion-centered. Instagram started out that way and now it’s essentially a Pinterest feed so I want to keep the video aspect fun and less staged.
He has a hospital pager that could go off at any minute of the day for 25 days a month and that’s one of his sacrifices.
I blogged for YEARS without making a dime or even being aware it could be lucrative. I thought I would be going out with new friends, dining at all the coolest restaurants and shopping on the weekends. I think it’s easy to look at other social media superstars and think, “that looks easy – I can do that! But it’s probably taken those girls you admire years to hone their skills and create a dedicated following.
I remind myself regularly that my readers are why I have a job. I fully respect and admire other influencers, but I try to stay in my own lane.
In any industry, mimickers or copycats are inevitable, so I do what I can to authentically be myself.
With my entry job salary, I could only afford to eat OR shop (at Forever21 and H&M)—not both. If you’re truly passionate about joining this industry, my advice is not to expect overnight results.
I was like, “but Carrie Bradshaw had Manolos, her own apartment, AND was at every restaurant opening and she wrote a column for the New York Star! You have to love it enough to continue putting in the time it while your audience builds.